Are new patients struggling to find your medical practice online? You might be missing out on simple, powerful tools that can put you right where they’re searching.

In this podcast episodes, we reveal the must-have strategies every doctor needs to stand out in today’s digital world. From a free tool most physicians overlook to one change that could instantly boost your leads, this episode is packed with insights you can’t afford to ignore.

Don’t get left behind. Dive in now and take the first step toward being the go-to doctor in your area.

Why Doctors Must Focus on Their Online Presence

In today’s digital-first world, patients no longer flip through the Yellow Pages to find their next doctor. They hop on their phones, type “allergy doctor near me” or “pain specialist in [your city],” and expect instant results. If you’re a physician not showing up in those results, you’re likely missing out on a significant number of new patients. Let's break down how doctors can and should be enhancing their online presence, with a powerful focus on utilizing Google My Business to grow their medical practice.

Why Google My Business Is Essential for a Doctor’s Online Presence

For years, Dr. Anne Truong ran a successful practice without realizing the importance of Google My Business (GMB). It wasn’t until 2021, over 20 years into her business, that she discovered how critical GMB is for online visibility. Think of Google My Business as your digital storefront. It tells prospective patients who you are, what you do, where you’re located, and most importantly, it helps them find and contact you.

Dr. Mike Woo-Ming, who’s been in the online business space since the 1990s, emphasized that Google offers this tool 100% free, yet so many doctors don’t take advantage of it. Whether you realize it or not, Google may have already created a GMB listing for you. But if you’re not claiming and managing it, you’re leaving that digital real estate vacant, or worse, filled with inaccurate or outdated information.

How to Set Up and Optimize Your Google My Business Profile

Setting up your GMB profile takes just five minutes but can make a lasting impact. Start by ensuring your address, business hours, phone number, and service list are all current. Recently moved? Upload a photo of your new office and submit the necessary verification documents, like your tax ID.

One powerful feature of Google My Business is that it allows potential patients to call your office directly from your profile. Dr. Truong shared how she’s taken this a step further with AI voice technology through her CRM software, Doctor Boss, which collects leads after office hours. Within just one week of implementing the voice AI, her practice captured 60 missed leads, each one a potential new patient and a direct contributor to increased revenue.

Dr. Woo-Ming stressed the importance of completing every section of your GMB profile. Don’t keyword stuff your business name, but do fill in relevant categories, service areas, and your business description using natural language and keywords that reflect your specialties (e.g., “IV therapy,” “bioidentical hormones,” etc.).

Adding high-quality photos and short videos is another game-changer. Patients want to know what your office looks like, who they’ll meet, and what kind of experience to expect. Upload pictures of your team, your clinic, and even a brief walkthrough video. These human touches make your practice feel real and trustworthy in an age when AI impersonation is on the rise.

Maintaining Your Google My Business Profile

Unlike some online tools that you can set and forget, Google My Business thrives with ongoing updates. Dr. Truong recommends revisiting your profile monthly or at least quarterly. Update your hours, especially for holidays, and add or remove services as needed. Remember, it’s not just patients checking this; delivery drivers and vendors also use your listed hours to plan visits.

And if you're curious where your patients are finding you (Google, YouTube, Facebook) tools like UTM parameters and analytics can help you track that. This data is gold when deciding where to focus your marketing efforts.

Why Your Website Still Matters (But Isn’t the End-All Be-All)

Doctors often assume that if a prospective patient lands on their website, they’ll immediately book an appointment. That’s rarely the case. Most visitors are still in the "getting to know you" phase. According to Dr. Truong, the average prospect needs 11 interactions and up to seven hours of content consumption before making a decision.

That’s why your website needs to function more like a digital business card, simple, fast-loading, and straight to the point. Within 10 seconds of landing on your homepage, visitors should know exactly who you are, who you serve, and how you can help them. Use real images, a clear headline, and concise messaging. For example: “I help children live allergy-free lives through my proven Allergy-Free Framework.”

Forget flashy videos and complex layouts. Dr. Woo-Ming cautions against long load times and unnecessary animation. The best-converting websites are often the simplest. Also, include practical elements like driving directions, Google Maps integration, and clearly listed contact details.

Take Control of Your Website Using WordPress

Dr. Truong shared a costly mistake from early in her career, paying $10,000 to migrate her website from a proprietary platform to WordPress. She encourages doctors to build their sites on WordPress from the start, offering flexibility, ownership, and ease of updates. With access to affordable developers on platforms like Fiverr or Upwork, even busy doctors can keep their sites polished and updated without being locked into expensive contracts.

Start Taking Action Today

If you’re a doctor looking to grow your practice, attract more patients, and improve your online visibility, the time to act is now. Google My Business is one of the easiest, most cost-effective tools to start with. As Dr. Woo-Ming and Dr. Truong emphasize, you don’t need to become a tech wizard, just take that first step.

To get started, visit DoctorBoss.com and use their free marketing audit tool to evaluate your Google My Business profile and online presence. You’ll get a score and actionable feedback that can instantly improve your discoverability and patient flow.

Also, be sure to join their free community of like-minded physicians at Doctors Online Success, where resources, peer support, and expert advice are always available.

Final Thoughts

You’ve spent years becoming an expert in your medical field. Now it’s time to make sure the world can find you. Optimizing your Google My Business listing and maintaining a strong online presence isn’t just smart marketing—it’s essential for growth in the modern healthcare landscape. As Dr. Truong says,

Until somebody tells you how you’re doing, you don’t know how to improve.

Now that you know, it’s time to take action.

Ready to take control of your career, diversify your income, and connect with like-minded physicians? Doctors Online Success is a thriving community designed to help you turn your medical expertise into impact, growth, and financial freedom.

Join us today at Doctors Online Success and start transforming your career